01 / The customer decision
Start with the information the visitor needs.
A list of subjects is rarely enough. The website should explain which levels a programme covers, its format and the information a parent needs to ask about suitability or an available class.
Keep claims factual. Tutor qualifications, programme descriptions and any results you publish must be approved by the business. The website should help a parent compare options without making promises about academic outcomes.
02 / A practical content plan
Help parents choose a programme before enquiring: a useful starting structure.
This is an example content plan for discussion. It describes information to organise, rather than an automatic promise that every feature or section is included.
Subject and level
Organise programmes in a way that helps the parent identify a relevant starting point.
Teaching format
Describe class format, location and other confirmed practical information.
Tutor information
Use verified business-supplied profiles and relevant background.
Trial or placement enquiry
Explain the details needed to discuss the student's level and next step.
03 / Choose by the work required
Check the fit before choosing a package.
- Use five pages
- A small programme range fits an agreed page structure.
- Consider a larger scope
- Many subjects or levels each need substantial unique information.
- Discuss separately
- Student accounts, fee collection, scheduling and learning-management features are additional systems.
04 / Promotional packages
A clear scope at each price.
| Scope | Price | Content editing | Next step |
|---|---|---|---|
| 1 landing pageLanding page | $100 | No CMS | Discuss $100 scope ↗ |
| 5 pagesBusiness website | $150 | No CMS | Discuss $150 scope ↗ |
| 5 pagesWebsite with CMS | $200 | Supported CMS editing | Discuss $200 scope ↗ |
| Up to 10 pagesCMS + programmatic SEO | $300 | Supported CMS editing | Discuss $300 scope ↗ |
| Up to 20 pagesSEO-friendly website + pSEO | $400 | Discuss editing requirements | Discuss $400 scope ↗ |
These are promotional website packages. They are separate from the standard website packages. The ten- and twenty-page limits include the shared website pages; they are not extra pages added on top.
I agree page types, source content and functionality before work starts. Payment, delivery, domain, hosting, revisions and support arrangements should be confirmed with your project scope. No recurring service, advanced integration or unlimited future work is implied by the page count.
05 / Prepare a useful brief
What to send with your enquiry.
- A programme list with subject and level.
- Approved tutor information.
- Confirmed class and fee details you want public.
- The questions needed for a trial or placement enquiry.
Public website links and a description of your needs are enough to start the discussion. Share account access through an appropriate invitation when needed; do not put passwords in an enquiry message.
06 / Before you decide
Questions about this website scope.
Does this include student registration software?
Not automatically. A website enquiry and a student-management system have different requirements.
Can class information be edited?
List the fields your team needs to change so supported CMS editing can be agreed.
Should each subject have a page?
Only where there is enough distinct information to help the parent. Closely related material may fit together.