01 / The customer decision
Start with the information the visitor needs.
A service page earns its place when a customer has a distinct question to answer. Separate services may need different inclusions, preparation, pricing factors or next steps. Merely changing the service name is not a useful page plan.
Count the shared pages as well. Home, About and Contact use part of the page budget, so a five-page website does not automatically leave five pages for services.
02 / A practical content plan
Separate pages for different services: a useful starting structure.
This is an example content plan for discussion. It describes information to organise, rather than an automatic promise that every feature or section is included.
Service map
List the actual services and identify the different decisions a customer must make.
Page allocation
Reserve the essential shared pages before assigning dedicated service pages.
Service-specific detail
Describe scope, suitability, preparation and quotation factors for each service.
Related navigation
Connect genuinely related services and help the visitor choose the correct enquiry.
03 / Choose by the work required
Check the fit before choosing a package.
- Use one overview
- The services are short or differ only slightly.
- Use dedicated pages
- Each service has substantial distinct information and a different customer question.
- Review ten or twenty pages
- The complete navigation exceeds five pages; agree content requirements before choosing the larger package.
04 / Promotional packages
A clear scope at each price.
| Scope | Price | Content editing | Next step |
|---|---|---|---|
| 1 landing pageLanding page | $100 | No CMS | Discuss $100 scope ↗ |
| 5 pagesBusiness website | $150 | No CMS | Discuss $150 scope ↗ |
| 5 pagesWebsite with CMS | $200 | Supported CMS editing | Discuss $200 scope ↗ |
| Up to 10 pagesCMS + programmatic SEO | $300 | Supported CMS editing | Discuss $300 scope ↗ |
| Up to 20 pagesSEO-friendly website + pSEO | $400 | Discuss editing requirements | Discuss $400 scope ↗ |
These are promotional website packages. They are separate from the standard website packages. The ten- and twenty-page limits include the shared website pages; they are not extra pages added on top.
I agree page types, source content and functionality before work starts. Payment, delivery, domain, hosting, revisions and support arrangements should be confirmed with your project scope. No recurring service, advanced integration or unlimited future work is implied by the page count.
05 / Prepare a useful brief
What to send with your enquiry.
- Your full service list.
- The questions customers ask for each service.
- The pages already needed for company information.
- Any existing URLs that need to remain accessible.
Public website links and a description of your needs are enough to start the discussion. Share account access through an appropriate invitation when needed; do not put passwords in an enquiry message.
06 / Before you decide
Questions about this website scope.
Will more pages automatically rank better?
No. Each page needs useful distinct content and technical accessibility; page count is not a ranking guarantee.
Should every keyword have its own page?
No. Synonyms and queries with the same intent normally belong together.
Can some services share a page?
Yes. Grouping closely related information can be more useful than splitting it into repetitive pages.