01 / The customer decision
Start with the information the visitor needs.
Start by writing down what the ad says and what a visitor expects immediately after clicking. The page should explain that same service, audience and offer, including any conditions that affect the decision to enquire.
A campaign destination also needs a sensible next step. A quotation enquiry may need a few project details; a trial offer may need a question about availability. Choose the action around the campaign rather than adding unrelated choices.
02 / A practical content plan
A page for one Google Ads offer: a useful starting structure.
This is an example content plan for discussion. It describes information to organise, rather than an automatic promise that every feature or section is included.
Match the promise
Bring the advertised service and its important conditions into the first section.
Explain the offer
Describe inclusions, eligibility and the next step using approved business information.
Resolve the hesitation
Answer the concerns relevant to this specific offer rather than a general company FAQ.
Define the conversion
Choose an enquiry link or another agreed action, then decide whether measurement or integrations are needed.
03 / Choose by the work required
Check the fit before choosing a package.
- Choose this page
- One campaign has one main offer and a clear enquiry action.
- Use a broader website
- Visitors need to compare multiple services or read substantial background before deciding.
- Scope beyond $100
- Google Ads account work, analytics events, conversion tracking, CRM connections and campaign management are additional requirements.
04 / Promotional packages
A clear scope at each price.
| Scope | Price | Content editing | Next step |
|---|---|---|---|
| 1 landing pageLanding page | $100 | No CMS | Discuss $100 scope ↗ |
| 5 pagesBusiness website | $150 | No CMS | Discuss $150 scope ↗ |
| 5 pagesWebsite with CMS | $200 | Supported CMS editing | Discuss $200 scope ↗ |
| Up to 10 pagesCMS + programmatic SEO | $300 | Supported CMS editing | Discuss $300 scope ↗ |
| Up to 20 pagesSEO-friendly website + pSEO | $400 | Discuss editing requirements | Discuss $400 scope ↗ |
These are promotional website packages. They are separate from the standard website packages. The ten- and twenty-page limits include the shared website pages; they are not extra pages added on top.
I agree page types, source content and functionality before work starts. Payment, delivery, domain, hosting, revisions and support arrangements should be confirmed with your project scope. No recurring service, advanced integration or unlimited future work is implied by the page count.
05 / Prepare a useful brief
What to send with your enquiry.
- The ad copy or campaign brief.
- The offer, audience and conditions.
- The intended action and enquiry destination.
- Any existing analytics or tracking requirements, without sending passwords in the brief.
Public website links and a description of your needs are enough to start the discussion. Share account access through an appropriate invitation when needed; do not put passwords in an enquiry message.
06 / Before you decide
Questions about this website scope.
Is conversion tracking included in $100?
No tracking implementation is promised by this offer. Describe the events and accounts involved so the work can be scoped.
Will this improve my ad performance?
The page can be designed around the campaign, but results also depend on targeting, the offer and other factors. No conversion, CPC or ranking result is guaranteed.
Can I reuse the homepage?
That may work if it answers the campaign need clearly. A separate page is useful when the offer needs a different message or action.