01 / The customer decision
Start with the information the visitor needs.
A visitor may be comparing goals, session formats and the person they would train with. The page needs approved practical information rather than promises about a transformation.
Choose the enquiry carefully. A person asking whether training suits them has a different need from an existing client booking a session. The starting page can support that first conversation without becoming a scheduling platform.
02 / A practical content plan
Explain a coaching offer before the trial enquiry: a useful starting structure.
This is an example content plan for discussion. It describes information to organise, rather than an automatic promise that every feature or section is included.
Who it suits
Describe the intended client and the programme format in the trainer's approved language.
Coach introduction
Publish factual qualifications and background supplied by the business.
Session expectations
Explain location or delivery format, relevant preparation and published pricing if supplied.
Trial enquiry
Invite a question about goals and availability through an agreed contact link.
03 / Choose by the work required
Check the fit before choosing a package.
- Use one page
- One programme has a clear introduction and enquiry route.
- Use five pages
- Several programmes need distinct explanations or business information.
- Discuss separately
- Calendars, memberships, payments and client portals are additional systems.
04 / Promotional packages
A clear scope at each price.
| Scope | Price | Content editing | Next step |
|---|---|---|---|
| 1 landing pageLanding page | $100 | No CMS | Discuss $100 scope ↗ |
| 5 pagesBusiness website | $150 | No CMS | Discuss $150 scope ↗ |
| 5 pagesWebsite with CMS | $200 | Supported CMS editing | Discuss $200 scope ↗ |
| Up to 10 pagesCMS + programmatic SEO | $300 | Supported CMS editing | Discuss $300 scope ↗ |
| Up to 20 pagesSEO-friendly website + pSEO | $400 | Discuss editing requirements | Discuss $400 scope ↗ |
These are promotional website packages. They are separate from the standard website packages. The ten- and twenty-page limits include the shared website pages; they are not extra pages added on top.
I agree page types, source content and functionality before work starts. Payment, delivery, domain, hosting, revisions and support arrangements should be confirmed with your project scope. No recurring service, advanced integration or unlimited future work is implied by the page count.
05 / Prepare a useful brief
What to send with your enquiry.
- The programme details and intended client.
- Verified coach information and approved images.
- What the first enquiry should cover.
- Any rates or availability conditions you want published.
Public website links and a description of your needs are enough to start the discussion. Share account access through an appropriate invitation when needed; do not put passwords in an enquiry message.
06 / Before you decide
Questions about this website scope.
Is a trial booking confirmed automatically?
No. An enquiry opens a conversation; scheduling and confirmation remain with your business unless a system is scoped.
Should clients share medical details through the page?
Keep the first enquiry limited to what is needed to discuss the service. Any sensitive information workflow needs careful separate planning.
Can I maintain several programme descriptions?
Describe the number of programmes and editing tasks so the page structure and CMS scope can be chosen.