01 / The customer decision
Start with the information the visitor needs.
A visitor from Instagram may know your visual style but still need the current service list, how to order or enquire, and which details to send. A page behind the bio link should fill those gaps rather than repeat the feed.
The first decision is what deserves a permanent place. Separate essential information from temporary promotions, then choose one main action and only the secondary links that help the visitor.
02 / A practical content plan
A website behind your business bio link: a useful starting structure.
This is an example content plan for discussion. It describes information to organise, rather than an automatic promise that every feature or section is included.
Business introduction
Explain what the account represents and who can use the offer.
Current offer information
Present the relevant services, product introduction or pricing information in a readable structure.
Before you message
Answer the recurring questions that currently need individual replies.
Contact choices
Prioritise the main enquiry route and label other destinations clearly.
03 / Choose by the work required
Check the fit before choosing a package.
- Choose this page
- Most visitors come from a social profile and need one concise introduction.
- Consider CMS
- Your public offer or prices change often and you want to edit supported content yourself.
- Discuss separately
- Social account management, content production, automated DMs and ecommerce are not included automatically.
04 / Promotional packages
A clear scope at each price.
| Scope | Price | Content editing | Next step |
|---|---|---|---|
| 1 landing pageLanding page | $100 | No CMS | Discuss $100 scope ↗ |
| 5 pagesBusiness website | $150 | No CMS | Discuss $150 scope ↗ |
| 5 pagesWebsite with CMS | $200 | Supported CMS editing | Discuss $200 scope ↗ |
| Up to 10 pagesCMS + programmatic SEO | $300 | Supported CMS editing | Discuss $300 scope ↗ |
| Up to 20 pagesSEO-friendly website + pSEO | $400 | Discuss editing requirements | Discuss $400 scope ↗ |
These are promotional website packages. They are separate from the standard website packages. The ten- and twenty-page limits include the shared website pages; they are not extra pages added on top.
I agree page types, source content and functionality before work starts. Payment, delivery, domain, hosting, revisions and support arrangements should be confirmed with your project scope. No recurring service, advanced integration or unlimited future work is implied by the page count.
05 / Prepare a useful brief
What to send with your enquiry.
- Your public social profile and business name.
- The questions customers repeatedly ask in messages.
- Current offer details and approved images.
- The links that are genuinely necessary for a new customer.
Public website links and a description of your needs are enough to start the discussion. Share account access through an appropriate invitation when needed; do not put passwords in an enquiry message.
06 / Before you decide
Questions about this website scope.
Is this social media management?
This is a website page. Posting, account management and advertising are different services.
Should every post appear on the website?
Usually the page should organise the enduring information a customer needs. Discuss a feed integration only if it serves a specific need.
Can I change offers myself?
The $100 page does not include CMS. The five-page CMS promotion is $200 if supported editing is important.