01 / The customer decision
Start with the information the visitor needs.
A broad claim about helping businesses may leave visitors unable to judge fit. Explain the actual problems you advise on, the type of client you serve and what the first conversation is intended to establish.
Keep the engagement boundaries clear. A website can describe your process and invite contact without promising a free audit, instant advice, a fixed result or a booking service you do not provide.
02 / A practical content plan
Explain a consulting engagement before the enquiry: a useful starting structure.
This is an example content plan for discussion. It describes information to organise, rather than an automatic promise that every feature or section is included.
Client and problem
State the types of organisations and questions the service actually addresses.
Engagement format
Explain what a client can expect from the agreed service process.
Factual background
Use verified qualifications and business information supplied by the consultant.
First conversation brief
Ask for the organisation, problem, desired timing and relevant context.
03 / Choose by the work required
Check the fit before choosing a package.
- Use five pages
- A small service range and clear background information cover the need.
- Consider CMS
- You expect to maintain articles or changing service information.
- Discuss separately
- Appointment systems, payments, client portals, automated assessments and CRM integrations require additional scope.
04 / Promotional packages
A clear scope at each price.
| Scope | Price | Content editing | Next step |
|---|---|---|---|
| 1 landing pageLanding page | $100 | No CMS | Discuss $100 scope ↗ |
| 5 pagesBusiness website | $150 | No CMS | Discuss $150 scope ↗ |
| 5 pagesWebsite with CMS | $200 | Supported CMS editing | Discuss $200 scope ↗ |
| Up to 10 pagesCMS + programmatic SEO | $300 | Supported CMS editing | Discuss $300 scope ↗ |
| Up to 20 pagesSEO-friendly website + pSEO | $400 | Discuss editing requirements | Discuss $400 scope ↗ |
These are promotional website packages. They are separate from the standard website packages. The ten- and twenty-page limits include the shared website pages; they are not extra pages added on top.
I agree page types, source content and functionality before work starts. Payment, delivery, domain, hosting, revisions and support arrangements should be confirmed with your project scope. No recurring service, advanced integration or unlimited future work is implied by the page count.
05 / Prepare a useful brief
What to send with your enquiry.
- The specific client problems you advise on.
- Approved service and engagement descriptions.
- Verified professional background.
- The information needed before an initial conversation.
Public website links and a description of your needs are enough to start the discussion. Share account access through an appropriate invitation when needed; do not put passwords in an enquiry message.
06 / Before you decide
Questions about this website scope.
Does the website include a booking calendar?
Not automatically. An enquiry link can be the first step; calendar integration needs to be discussed.
Can I publish articles later?
Explain the intended article structure and editing workflow so the CMS and page scope can be planned.
Should every consulting service have a page?
Only when it answers a genuinely different client need with enough useful information.