01 / The customer decision
Start with the information the visitor needs.
Residential, office and one-off cleaning can involve different requirements. The page should make the distinctions your business actually uses, including what is included and which jobs need inspection or further discussion.
Avoid implying a fixed quote from incomplete information. If the business needs area, condition, access or timing details before pricing, explain those factors in the enquiry guidance.
02 / A practical content plan
Explain cleaning scope before a quotation: a useful starting structure.
This is an example content plan for discussion. It describes information to organise, rather than an automatic promise that every feature or section is included.
Cleaning categories
Organise the actual job types offered without creating repetitive pages for each synonym.
Scope and exclusions
Explain the approved inclusions and situations that need separate assessment.
Job information
Help customers prepare property type, approximate area, frequency and timing.
Contact step
Use the agreed enquiry route and the business's real confirmation process.
03 / Choose by the work required
Check the fit before choosing a package.
- Use five pages
- A small set of service descriptions and enquiry information fits the need.
- Consider CMS
- Your team regularly updates public services or prices.
- Discuss separately
- Automatic pricing, recurring subscriptions, schedules, payments and staff allocation need additional systems.
04 / Promotional packages
A clear scope at each price.
| Scope | Price | Content editing | Next step |
|---|---|---|---|
| 1 landing pageLanding page | $100 | No CMS | Discuss $100 scope ↗ |
| 5 pagesBusiness website | $150 | No CMS | Discuss $150 scope ↗ |
| 5 pagesWebsite with CMS | $200 | Supported CMS editing | Discuss $200 scope ↗ |
| Up to 10 pagesCMS + programmatic SEO | $300 | Supported CMS editing | Discuss $300 scope ↗ |
| Up to 20 pagesSEO-friendly website + pSEO | $400 | Discuss editing requirements | Discuss $400 scope ↗ |
These are promotional website packages. They are separate from the standard website packages. The ten- and twenty-page limits include the shared website pages; they are not extra pages added on top.
I agree page types, source content and functionality before work starts. Payment, delivery, domain, hosting, revisions and support arrangements should be confirmed with your project scope. No recurring service, advanced integration or unlimited future work is implied by the page count.
05 / Prepare a useful brief
What to send with your enquiry.
- Actual cleaning services and scope boundaries.
- Approved prices or the factors used to quote.
- Property details needed for enquiries.
- Business-confirmed service areas and availability information.
Public website links and a description of your needs are enough to start the discussion. Share account access through an appropriate invitation when needed; do not put passwords in an enquiry message.
06 / Before you decide
Questions about this website scope.
Does the package include a quote calculator?
No automatic calculator is assumed. Pricing rules and functionality need separate scope.
Can I list service areas?
Yes, use the areas the business really serves. Do not create duplicate pages that only swap place names.
Can customers upload photos?
File handling and forms are additional requirements to discuss; a contact enquiry can be the starting point.

